1. Home
  2. 2017
  3. July
Madhu Karuthedath

Transgender customers embrace inclusiveness on Flipkart

Ten years might seem like an eternity at Flipkart. Yet, as we look back and marvel at this inspiring decade in the history of e-commerce in India, we are humbled by how much we have discovered about the lives we touch every day. In July 2017, as we set out to acquire a deeper perspective of our customers’ experiences, we chanced upon a story that moved us deeply. This story emerged from a community of customers whose existence has been ingrained in our nation’s conscience for millennia, and whose struggle for equality, to assert their fundamental rights and find acceptance in society, remains a hard-fought one to this day. Yet, it was heartening to discover that online shopping has been the silver lining in their everyday battle for equality and acceptance. Through online shopping and artistic expression, Flipkart’s spirited and savvy customers from the transgender community are breaking the barriers of gender bias and asserting their right to be part of a more equal society.
Team Flipkart Stories

Large appliance customers of Flipkart speak up, with a big smile

Buying a large appliance for your home, like a television or a refrigerator, is a big decision. And it is big not just considering the heft in investment and the fact that the decision is made not by one person but, in most cases, an entire family. Things get more challenging when one makes the purchase online, which a considerably less personal experience from the touch-and-feel intimacy of shopping at a physical store. For these Flipkart customers, however, realizing the ‘big’ dream of owning a large appliance had everything to do with the Flipkart experience. They tell us why they chose to buy large appliances on Flipkart.
Team Flipkart Stories

Newsbeat – Flipkart’s Weekly News Update | 06 July, 2017

Among this week's headlines in the Flipkart News Update - Read about Flipkart getting featured in MIT Technology Review '50 Smartest Companies' list. Flipkart's venture into men's Private Label fashion space. Find out how Flipkart leverages AI to solve the challenges of sellers and customers. Flipkart leaders plan to hit the road and meet customers. And more news.
Team Flipkart Stories

How Divastri, Flipkart’s first Private fashion brand, is weaving the future of ethnic wear

In 2012, Flipkart started a brand new journey on the ramp by adding fashion as a fresh category in its already expanding product portfolio. Five years after the launch, fashion on the online platform took a new turn. Flipkart launched its first-ever private brand fashion range — Divastri. What makes this brand stand out in a world loaded with fashion and lifestyle products? Flipkart Stories took a peep inside the closet and here’s what we discovered.