Creating Value #ForIndia: Leveraging Fintech to Drive Value, Convenience & Affordability

Affordability constructs offered by Flipkart create value at every turn for our customers. From Flipkart Pay Later, EMIs and more, here’s a deep dive into these unique offerings.

Affordability solutions

Flipkart’s fintech solutions have not only been a major contributor to the development and advancement of the Indian e-commerce sector, they have also ensured that every Indian is able to access value, convenience and affordability.

Back in 2010, Flipkart’s CoD or Cash on Delivery model revolutionized e-commerce and played a significant part in enabling trust and convenience. Fast-forward to over a decade later, Flipkart continues to pave the way for payment and value solutions that are made for India’s unique needs.

From convenient payment options, bank offers to gift cards, personal loans, No-cost EMIs, credit cards and Flipkart Pay Later, Flipkart enhances the shopping experience for customers from every stratum of society. Read on to know how value remains the cornerstone of for Flipkart, especially during the festive season.

The Big Billion Days 2023: An Exciting Array of Financial Products

The 10th edition of the Big Billion Days is one devoted to empowering online shoppers to truly enjoy the full force of fintech-enabled solutions. Flipkart’s affordability solutions, both new and old, offer several exciting value provisions with simplified access. The goal – to make shopping for your favorite products simpler and more accessible than ever.

Enhanced Affordability Solutions: Fueling Growth Across Verticals

Flipkart adds value at every turn, and here’s how.

  • Flipkart Pay Later

Enhancements to the Flipkart Pay Later application process include auto-filling of PAN details, augmenting customer experience by making the process simple and quick. Through Flipkart Pay Later, customers can avail credit up to Rs 1 Lakh and repay either in the next month or in easy EMIs.

  • Flipkart Axis Bank Credit Card

Through strategic collaborations, co-branded credit cards like the Flipkart Axis Bank Credit Card, drive inclusion into the formal credit fold for scores of Indians. This BBD, Flipkart Axis Bank Credit Card offers customers 5% instant savings and 5% unlimited cashback on all festive season purchases.

  • Third Party EMIs

EMIs on transactions are a game changer, especially for the smart shopper. In collaboration with leading banks, Flipkart offers No Cost EMIs on credit and debit cards for a wide range of products. Also, there are multiple other Cardless EMI and consumer loan options available on the platform, which help our customers make hassle-free purchases.

  • Personal Loans

Among the notable solutions is the personal loan, launched in June 2023. Personal loans of up to Rs 5 Lakhs at an interest rate of 12.5% per annum can be availed by customers from banking partners on the platform. With instant access to funds, customers can shop freely, without straining their finances.

  • Gift Cards

Building on the value chain, gift cards compliment the payment solutions in place. With thematic cards catering to various occasions, customers have ample choices, with gift card values ranging from Rs. 25 to Rs. 10,000. The tenth edition of the Big Billion Days sale also brings with it a special themed gift card.

Empowered by fintech, Flipkart’s affordability solutions only get better with time and continue to address customer pain points in the process.

For more stories on how Flipkart creates impact and drives change through e-commerce, click here.

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