In 2007, India’s e-commerce startup story began with the rather dramatic sale of a book. Over the better part of a decade, Flipkart added a slew of shopping categories including mobiles and electronics, fashion, large home appliances, furniture, grocery, and more. Even as the Bengaluru-based startup captured the market in these categories, one business unit fell behind. Books, the mainstay of the online shopping platform in its early days, was elbowed aside by strategic priorities. In August 2017, the Books & General Merchandise business was reconstituted and tasked with winning back brands and customers that had drifted to the competition. In less than a year, the new unit effected a remarkable turnaround, not merely arresting losses but growing the market to claim a sizable share, while adding heft to sales figures during the Big Billion Days in October 2018. Read this awe-inspiring story of resurrection and growth, peppered with revealing insight from the team that achieved the impossible.
Four months since its launch, 2GUD.com has captured and redefined the market for refurbished mobiles and electronic appliances in India. Read the story of the Flipkart team that worked behind the scenes to conceive and execute this path-breaking business innovation that has delivered on the promise of trust and convenience
Across India, most organizations are just starting to acknowledge the need for better workplace diversity. At Flipkart, the wheels of change have been turning for a while now and earnest attempts are underway to lead this change. And Flipkart Security is one such team where the transformation is starting to show — today, 33% of the team comprises women. Read on for a behind-the-scenes look at the women working around the clock to keep Flipkart safe.
We started this year with a commitment to tell stories that champion progressive living and thinking, in line with our tagline - Naye India Ke Saath. This time, we bring you the story of a new, progressive generation. Move over Gen X and Gen Y because Gen E is here! Read more below.
Dr Soumen Chakrabarti is one of India’s foremost AI researchers, working in the field of knowledge graphs and search. His work has also contributed greatly to development of the Open Web. Dr Chakrabarti addressed Flipkart engineers recently in a Blue Sky talk about his favorite area of research. We caught up with him to pick his brains about some of the most pressing issues surrounding the state of the information highway
Over the years, Flipkart has developed an open, clutter-free work culture that enables Flipsters to collaborate in unconventional ways. Free of hierarchy and red tape, it is an environment that enables employees to bring their whole selves to work, including, in this case, their considerable musical gifts. The launch of The Big Band Theory, Flipkart’s very own music club, marks a new chapter in the development of that culture.