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Flipkart WiRED 2018 – How the top Business Schools got WiRED for India

In July 2018, WiRED, Flipkart’s flagship campus event for B-schools in India, returned for its second edition. A business case challenge, this year’s competition saw students from all over the country take their shot at increasing online user engagement. Over 1,000 teams from 11 of India’s premium Business Schools put on their thinking hats and submitted over 615 ideas with the potential to decipher this dilemma. Forty nine days into the challenge, and after multiple rounds of evaluation by the WiRED panel members, 9 teams traveled to the Flipkart Headquarters in Bengaluru to showcase their solution to the grand jury. Did any of them crack the problem? Read ahead to find out.
Vishnu Nair
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Flipkart’s eBikes are pedalling for change, one delivery at a time

If you’ve recently spotted a Flipkart Wishmaster delivering orders on a bicycle, rejoice, because you’ve taken a sneak peek into the future of e-commerce. Having started out as a tiny pilot project in Mumbai in 2017, Flipkart continues to add more eBikes to their delivery fleet every month. With their sleek, eco-friendly design and smooth performance, Flipkart’s eBikes present a cheaper alternative to motorcycles, with a much smaller carbon footprint. We take a look at the story so far.
Jishnu Murali
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At Hackday 9, Flipsters rack brains to solve problems in Indian e-commerce

Online shopping in India comes with its share of quirks, making it a unique market compared to many others in the world. There is great scope for improvement in the Indian online shopping experience, but to overcome the hurdles, we need India-specific solutions. At Flipkart’s ‘Hackday,’ every idea is welcome and has the potential to make online shopping in India better.
Sophia Stephen
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What’s cooking at Myntra? AI, fast fashion and… Ratatouille!

The Rapid team at Myntra, which oversees fashion brands like Moda Rapido and Here & Now, has more data scientists than it does designers. And machines tell them just what designs are sure to sell. With lines that are dropped at lightning speed and brands that scale just as fast, the numbers are proof that they are onto something. Here’s how a team, whose work lies at the intersection of data, tech and design, built a service that’s going global and revolutionizing the fashion industry.
Bijoy Venugopal

With AI & ML, Flipkart is addressing the uniquely Indian problem of problem addresses

Street addresses in India tell a story in themselves. Some are short, some are long, and some are detailed, and some are incomprehensible. A uniquely Indian problem, addresses pose a riddle to data scientists, and a frustrating, revenue-bleeding headache for businesses that rely on last-mile logistics. Flipkart’s data scientists have developed a machine learning model that not only makes sense of complex Indian addresses but also finds application in detecting and eliminating address fraud. Read all about another #AIForIndia solution that Flipkart pioneered