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Jishnu Murali
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At Hackday 9, Flipsters rack brains to solve problems in Indian e-commerce

Online shopping in India comes with its share of quirks, making it a unique market compared to many others in the world. There is great scope for improvement in the Indian online shopping experience, but to overcome the hurdles, we need India-specific solutions. At Flipkart’s ‘Hackday,’ every idea is welcome and has the potential to make online shopping in India better.
Sophia Stephen
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What’s cooking at Myntra? AI, fast fashion and… Ratatouille!

The Rapid team at Myntra, which oversees fashion brands like Moda Rapido and Here & Now, has more data scientists than it does designers. And machines tell them just what designs are sure to sell. With lines that are dropped at lightning speed and brands that scale just as fast, the numbers are proof that they are onto something. Here’s how a team, whose work lies at the intersection of data, tech and design, built a service that’s going global and revolutionizing the fashion industry.
Bijoy Venugopal

With AI & ML, Flipkart is addressing the uniquely Indian problem of problem addresses

Street addresses in India tell a story in themselves. Some are short, some are long, and some are detailed, and some are incomprehensible. A uniquely Indian problem, addresses pose a riddle to data scientists, and a frustrating, revenue-bleeding headache for businesses that rely on last-mile logistics. Flipkart’s data scientists have developed a machine learning model that not only makes sense of complex Indian addresses but also finds application in detecting and eliminating address fraud. Read all about another #AIForIndia solution that Flipkart pioneered
Team Flipkart Stories

How a human approach to technology is endearing Flipkart to millions

Fourteen percent of all internet users in India — 60 million people — shopped online in 2016. According to a Morgan Stanley report, by 2026 this number will rise to over 50%. As more and more Indians embrace online shopping, Flipkart’s technology with a human touch is helping bolster this shift, shaping digital habits in a rapidly evolving digital marketplace. These customer stories attest to the effort that Flipkart has made in research, development and innovation to deliver technology that understands and serves the unique needs of the Indian customer.