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Team Flipkart Stories
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Epic by Sonata – how the Titan-Flipkart partnership promises style on a budget

With millions of Indian customers who already view Sonata as a trusted brand synonymous with reliability, Epic by Sonata promises to appeal to the discerning young customer that seeks style and quality on a budget. In this #PowerOfPartnership Q&A, Suparna Mitra, Chief Executive Officer - Watches & Wearables, Titan, explains what partnering with Flipkart means in terms of bringing in a new cohort of customers into the fold.
Sophia Stephen
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With Flipkart Samarth, Punjab’s women artisans hope for a post-pandemic business revival

The world had shifted online, but these women artisans had not.’ When the pandemic led to a near-complete halt in sales and incomes of Punjab’s women artisans, the self-help groups they belonged to turned to e-commerce. With training, multiple benefits, and an introduction to the world of online business, the women are optimistic that their handmade and original designs will receive the recognition they deserve and lead to better lives and days ahead.
Team Flipkart Stories
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Flipkart x OPPO: How a strong partnership enabled the global brand to connect with a diverse Indian market

There’s little doubt about OPPO’s strategy and success in the Indian market, making it one of the most-loved brands in the country. Now, as smartphones become a necessity the world over amid the pandemic, the global smartphone maker's partnership with Flipkart is enabling it to reach deeper into the diverse Indian market. Damyant Singh Khanoria, Chief Marketing Officer for OPPO India, talks about the launch of OPPO Reno 6, the strengthening partnership with Flipkart, and its positive impact on both the brands and customers across the nation.
Team Flipkart Stories
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A partnership with Flipkart brings Qisa by Lavie to every woman’s wardrobe

When Lavie, a brand synonymous with high-fashion handbags for women, dreamt of being a part of every woman’s wardrobe, it looked to its partnership with Flipkart to bolster growth. Now, with market insights and the infrastructure to deliver to numerous PIN codes in the bag, Lavie is all set to launch Qisa, a sub-brand that blends affordability and aspirations. In this Q&A, Ayush Tainwala and Praveen Tainwala, the duo at the helm of Lavie, explain what the Flipkart-Lavie partnership is set out to accomplish in terms of launching into India’s Tier-II, Tier-III market and beyond.
Team Flipkart Stories
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Bajaj Allianz and Flipkart embrace the #PowerOfPartnership to make insurance accessible and affordable

With India thronging to digital platforms, Bajaj Allianz General Insurance and Flipkart joined hands to cast the safety net of insurance over a customer base seeking value, convenience, and affordability. In this #PowerOfPartnership Q&A, Sourabh Chatterjee, President & Head of IT, Web Sales and Travel at Bajaj Allianz elaborates on what partnering with Flipkart means in terms of making insurance a staple for India.
Team Flipkart Stories

Power Of Partnership: With market insights and flagship tech, Flipkart and OnePlus partner to democratize smart products

Committed to having its users ‘Never Settle’ for anything less, OnePlus has rapidly expanded its tech offerings, branching out from flagship smartphones to high-performance TVs, nifty smartbands, powerful earphones, and more. In this #PowerOfPartnership Q&A, Siddhant Narayan, Head of Marketing for India at OnePlus explains what partnering with Flipkart means in terms of reaching the brand’s next 300 million consumers.
Team Flipkart Stories
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How Flipkart and leading mobile brands deliver affordable value to Indian consumers

With Indian consumers increasingly relying on mobiles for learning, working, and entertainment, Flipkart’s mobile partnership with key brands has resulted in a slew of benefits in terms of features and affordable buying options. To offer value to consumers at every price point and roll out several affordability constructs to deliver flagship specs on a budget, Flipkart has partnered with leading brands and sellers in the smartphone arena during several months leading up to The Big Billion Days 2020. A safe and seamless supply chain is simply the finishing touch of this incredible partnership. Find out more.
Team Flipkart Stories
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Flipkart’s journey with Juggernaut marks a new milestone with Tahira Kashyap Khurrana’s release

Setting out as an e-tailer of books, Flipkart reserves a special place for books. It’s this first love that enables it to create robust partnerships with publishers like Juggernaut Books. With Tahira Kashyap Khurrana’s book being a #TBBD special this festive season, both Flipkart and Juggernaut turn an exciting new page. Read on for more.