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Intelligent Fashion – How data weaves Flipkart’s private label brands

Sophia Stephen
Just five years from inception, Flipkart fashion ventured into private labels that have, in a short time, gone on to become bestsellers on the platform. What makes these brands tick? An enviable stash of data that decodes just what today’s Indian shopper seeks and a capable in-house team at its stylish Bangalore headquarters that has one single goal — to marry this data with creative expertise.

How Divastri, Flipkart’s first Private Label fashion brand, is weaving the future of ethnic wear

Amrutha Bushan
In 2012, Flipkart started a brand new journey on the ramp by adding fashion as a fresh category in its already expanding product portfolio. Five years after the launch, fashion on the online platform took a new turn. Flipkart launched its first-ever private label fashion range — Divastri. What makes this brand stand out in a world loaded with fashion and lifestyle products? Flipkart Stories took a peep inside the closet and here’s what we discovered.