Home Life Fashion

Fashion

How Divastri, Flipkart’s first Private Label fashion brand, is weaving the future of ethnic wear

Amrutha Bushan
In 2012, Flipkart started a brand new journey on the ramp by adding fashion as a fresh category in its already expanding product portfolio. Five years after the launch, fashion on the online platform took a new turn. Flipkart launched its first-ever private label fashion range — Divastri. What makes this brand stand out in a world loaded with fashion and lifestyle products? Flipkart Stories took a peep inside the closet and here’s what we discovered.