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Sophia Stephen
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What’s cooking at Myntra? AI, fast fashion and… Ratatouille!

The Rapid team at Myntra, which oversees fashion brands like Moda Rapido and Here & Now, has more data scientists than it does designers. And machines tell them just what designs are sure to sell. With lines that are dropped at lightning speed and brands that scale just as fast, the numbers are proof that they are onto something. Here’s how a team, whose work lies at the intersection of data, tech and design, built a service that’s going global and revolutionizing the fashion industry.
Sophia Stephen

Intelligent Fashion – How data weaves Flipkart’s private label brands

Just five years from inception, Flipkart fashion ventured into private labels that have, in a short time, gone on to become bestsellers on the platform. What makes these brands tick? An enviable stash of data that decodes just what today’s Indian shopper seeks and a capable in-house team at its stylish Bangalore headquarters that has one single goal — to marry this data with creative expertise.
Team Flipkart Stories

How Divastri, Flipkart’s first Private Label fashion brand, is weaving the future of ethnic wear

In 2012, Flipkart started a brand new journey on the ramp by adding fashion as a fresh category in its already expanding product portfolio. Five years after the launch, fashion on the online platform took a new turn. Flipkart launched its first-ever private label fashion range — Divastri. What makes this brand stand out in a world loaded with fashion and lifestyle products? Flipkart Stories took a peep inside the closet and here’s what we discovered.