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Vishnu Nair
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How Jeeves and F1 deliver on Flipkart’s ‘Customer First’ promise

For a long time, e-commerce was all about buying a product online. The relationship between e-tailer and customer would end with the delivery of the product. In 2014, Flipkart sought to change this with the acquisition of Jeeves, a seasoned player in the after-sales service and installation business. In 2017, Flipkart acquired F1 Info Solutions, one of India’s largest electronics service providers that specialized chiefly in repair and refurbishment of mobile phones. In the years since, this dynamic duo has expanded the definition of customer service and opened up a whole new market for Flipkart to tap through 2GUD.com, India’s first-ever independent platform for refurbished goods. Read about how Jeeves and F1 are redefining the reverse supply chain in India’s vibrant e-commerce landscape
Roshan Pai
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Made For India – The story behind Flipkart’s top-rated Android app

What does it take to make a top-rated Android app? The Flipkart online shopping app, rated 4.5 on the Google Play Store, is one of a handful of apps tailored for the Indian Android user that has earned accolades from Google for exceptional performance on a number of criteria. It wasn't always a smooth ride, though. Flipkart's product development team had to surmount several challenges to build an app that delivered on multiple parameters. Hear the story straight from the Flipkart team behind India's leading online shopping app
Bijoy Venugopal
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How Books and General Merchandise turned a new page for Flipkart

In 2007, India’s e-commerce startup story began with the rather dramatic sale of a book. Over the better part of a decade, Flipkart added a slew of shopping categories including mobiles and electronics, fashion, large home appliances, furniture, grocery, and more. Even as the Bengaluru-based startup captured the market in these categories, one business unit fell behind. Books, the mainstay of the online shopping platform in its early days, was elbowed aside by strategic priorities. In August 2017, the Books & General Merchandise business was reconstituted and tasked with winning back brands and customers that had drifted to the competition. In less than a year, the new unit effected a remarkable turnaround, not merely arresting losses but growing the market to claim a sizable share, while adding heft to sales figures during the Big Billion Days in October 2018. Read this awe-inspiring story of resurrection and growth, peppered with revealing insight from the team that achieved the impossible.
Team Flipkart Stories
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Flipkart WiRED 2018 – How the top Business Schools got WiRED for India

In July 2018, WiRED, Flipkart’s flagship campus event for B-schools in India, returned for its second edition. A business case challenge, this year’s competition saw students from all over the country take their shot at increasing online user engagement. Over 1,000 teams from 11 of India’s premium Business Schools put on their thinking hats and submitted over 615 ideas with the potential to decipher this dilemma. Forty nine days into the challenge, and after multiple rounds of evaluation by the WiRED panel members, 9 teams traveled to the Flipkart Headquarters in Bengaluru to showcase their solution to the grand jury. Did any of them crack the problem? Read ahead to find out.
Vishnu Nair
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Flipkart’s eBikes are pedalling for change, one delivery at a time

If you’ve recently spotted a Flipkart Wishmaster delivering orders on a bicycle, rejoice, because you’ve taken a sneak peek into the future of e-commerce. Having started out as a tiny pilot project in Mumbai in 2017, Flipkart continues to add more eBikes to their delivery fleet every month. With their sleek, eco-friendly design and smooth performance, Flipkart’s eBikes present a cheaper alternative to motorcycles, with a much smaller carbon footprint. We take a look at the story so far.
Jishnu Murali
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At Hackday 9, Flipsters rack brains to solve problems in Indian e-commerce

Online shopping in India comes with its share of quirks, making it a unique market compared to many others in the world. There is great scope for improvement in the Indian online shopping experience, but to overcome the hurdles, we need India-specific solutions. At Flipkart’s ‘Hackday,’ every idea is welcome and has the potential to make online shopping in India better.
Sophia Stephen
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What’s cooking at Myntra? AI, fast fashion and… Ratatouille!

The Rapid team at Myntra, which oversees fashion brands like Moda Rapido and Here & Now, has more data scientists than it does designers. And machines tell them just what designs are sure to sell. With lines that are dropped at lightning speed and brands that scale just as fast, the numbers are proof that they are onto something. Here’s how a team, whose work lies at the intersection of data, tech and design, built a service that’s going global and revolutionizing the fashion industry.