Innovation Archives - Flipkart Stories

FEATURED

October 30, 2018

Flipkart WiRED 2018 – How the top Business Schools got WiRED for India

In July 2018, WiRED, Flipkart’s flagship campus event for B-schools in India, returned for its second edition. A business case challenge, this year’s competition saw students from all over the country take their shot at increasing online user engagement. Over 1,000 teams from 11 of India’s premium Business Schools put on their thinking hats and submitted over 615 ideas with the potential to decipher this dilemma. Forty nine days into the challenge, and after multiple rounds of evaluation by the WiRED panel members, 9 teams traveled to the Flipkart Headquarters in Bengaluru to showcase their solution to the grand jury. Did any of them crack the problem? Read ahead to find out.

Innovation

October 11, 2018

Vishnu Nair

Flipkart’s eBikes are pedalling for change, one delivery at a time

If you’ve recently spotted a Flipkart Wishmaster delivering orders on a bicycle, rejoice, because you’ve taken a sneak peek into the future of e-commerce. Having started out as a tiny pilot project in Mumbai in 2017, Flipkart continues to add more eBikes to their delivery fleet every month. With their sleek, eco-friendly design and smooth performance, Flipkart’s eBikes present a cheaper alternative to motorcycles, with a much smaller carbon footprint. We take a look at the story so far.

Innovation

September 14, 2018

Jishnu Murali

#BcozGirlsJustWannaCode – Budding women coders show Flipkart how it’s done

30 days. 3 locations. 5 women's engineering colleges. #BcozGirlsJustWannaCode, a unique hackathon for women, brought 283 teams into the fray. Nine finalists traveled to Bengaluru to battle it out at the grand finale, to showcase their hacks to the brightest minds in Indian e-commerce. Read their inspiring story.

Affordable Shopping

August 9, 2018

Team Flipkart Stories

Loyal Flipkart Customer? Reward yourself with the benefits of Flipkart Plus!

There’s no better feeling than getting more than your money’s worth. So make sure you’ve saved room for a lot extra. On Independence Day, reward yourself with a slew of benefits as Flipkart launches Flipkart Plus, a one-of-a-kind no-fee customer benefits program with a wide range of benefits and rewards. And absolutely no strings attached.

Innovation

June 29, 2018

Jishnu Murali

At Hackday 9, Flipsters rack brains to solve problems in Indian e-commerce

Online shopping in India comes with its share of quirks, making it a unique market compared to many others in the world. There is great scope for improvement in the Indian online shopping experience, but to overcome the hurdles, we need India-specific solutions. At Flipkart’s ‘Hackday,’ every idea is welcome and has the potential to make online shopping in India better.

Fashion

May 25, 2018

Sophia Stephen

What’s cooking at Myntra? AI, fast fashion and… Ratatouille!

The Rapid team at Myntra, which oversees fashion brands like Moda Rapido and Here & Now, has more data scientists than it does designers. And machines tell them just what designs are sure to sell. With lines that are dropped at lightning speed and brands that scale just as fast, the numbers are proof that they are onto something. Here’s how a team, whose work lies at the intersection of data, tech and design, built a service that’s going global and revolutionizing the fashion industry.

AI For India

April 2, 2018

Team Flipkart Stories

Flipkart’s Sachin Bansal and Alibaba’s Luo Si to bat for #AIforIndia at slash n 2018

Flipkart’s tech conference, slash n 2018, brings together the smartest minds on April 5 & 6, 2018 with an accent on #AIForIndia. Look out for keynotes by Flipkart co-founder Sachin Bansal and Alibaba Chief Scientist Luo Si and other speakers

AI For India

March 14, 2018

Bijoy Venugopal

With AI & ML, Flipkart is addressing the uniquely Indian problem of problem addresses

Street addresses in India tell a story in themselves. Some are short, some are long, and some are detailed, and some are incomprehensible. A uniquely Indian problem, addresses pose a riddle to data scientists, and a frustrating, revenue-bleeding headache for businesses that rely on last-mile logistics. Flipkart’s data scientists have developed a machine learning model that not only makes sense of complex Indian addresses but also finds application in detecting and eliminating address fraud. Read all about another #AIForIndia solution that Flipkart pioneered

Affordable Shopping

January 11, 2018

Team Flipkart Stories

Everything you need to know about Flipkart Pay Later — the most convenient & trusted way to shop!

How does Flipkart Pay Later work? Take a look how Flipkart's latest customer-focused convenience innovation makes online shopping simple and seamless.

Innovation

December 14, 2017

Team Flipkart Stories

How a human approach to technology is endearing Flipkart to millions

Fourteen percent of all internet users in India — 60 million people — shopped online in 2016. According to a Morgan Stanley report, by 2026 this number will rise to over 50%. As more and more Indians embrace online shopping, Flipkart’s technology with a human touch is helping bolster this shift, shaping digital habits in a rapidly evolving digital marketplace. These customer stories attest to the effort that Flipkart has made in research, development and innovation to deliver technology that understands and serves the unique needs of the Indian customer.