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Bijoy Venugopal

With AI & ML, Flipkart is addressing the uniquely Indian problem of problem addresses

Street addresses in India tell a story in themselves. Some are short, some are long, and some are detailed, and some are incomprehensible. A uniquely Indian problem, addresses pose a riddle to data scientists, and a frustrating, revenue-bleeding headache for businesses that rely on last-mile logistics. Flipkart’s data scientists have developed a machine learning model that not only makes sense of complex Indian addresses but also finds application in detecting and eliminating address fraud. Read all about another #AIForIndia solution that Flipkart pioneered
Team Flipkart Stories

How a human approach to technology is endearing Flipkart to millions

Fourteen percent of all internet users in India — 60 million people — shopped online in 2016. According to a Morgan Stanley report, by 2026 this number will rise to over 50%. As more and more Indians embrace online shopping, Flipkart’s technology with a human touch is helping bolster this shift, shaping digital habits in a rapidly evolving digital marketplace. These customer stories attest to the effort that Flipkart has made in research, development and innovation to deliver technology that understands and serves the unique needs of the Indian customer.