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Vishnu Sreekumar
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Breaking up the boys’ club: Flipkart’s women engineers are at the forefront of a quiet revolution in Indian tech

Long plagued by gender stereotypes and a lack of representation, the software engineering field has the reputation of being a “boys club”. This reputation is even more pronounced in India, where family pressure and the lack of a support system cause a lot of women to drop out of STEM jobs after their first few years. However, the trend is changing slowly but steadily, with a new generation of ambitious women engineers leading a quiet revolution in the field. These women are also mentoring younger students to create a new crop of women engineers who receive the guidance they did not receive. We spoke to some of Flipkart’s sharpest young women to get their views on what’s changed, what hasn’t and where they see things going in the future.
Vishnu Sreekumar
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Building for Bharat: At #include, Flipkart and Women In Product join forces for inclusive product management

On a Saturday morning when most of Bengaluru’s tech community was enjoying their time off, a diverse group of product managers and engineers gathered at Flipkart HQ to talk about the importance of product management, the challenges that women face in the workplace, and how one can build products that satisfy the unique needs and demands of a young and tech-savvy India. #include was a platform where many daring ideas were expressed; ideas that can potentially shape the future of the Indian economy
Vishnu Sreekumar
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How Jeeves and F1 deliver on Flipkart’s ‘Customer First’ promise

For a long time, e-commerce was all about buying a product online. The relationship between e-tailer and customer would end with the delivery of the product. In 2014, Flipkart sought to change this with the acquisition of Jeeves, a seasoned player in the after-sales service and installation business. In 2017, Flipkart acquired F1 Info Solutions, one of India’s largest electronics service providers that specialized chiefly in repair and refurbishment of mobile phones. In the years since, this dynamic duo has expanded the definition of customer service and opened up a whole new market for Flipkart to tap through 2GUD.com, India’s first-ever independent platform for refurbished goods. Read about how Jeeves and F1 are redefining the reverse supply chain in India’s vibrant e-commerce landscape
Roshan Pai
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Made For India – The story behind Flipkart’s top-rated Android app

What does it take to make a top-rated Android app? The Flipkart online shopping app, rated 4.5 on the Google Play Store, is one of a handful of apps tailored for the Indian Android user that has earned accolades from Google for exceptional performance on a number of criteria. It wasn't always a smooth ride, though. Flipkart's product development team had to surmount several challenges to build an app that delivered on multiple parameters. Hear the story straight from the Flipkart team behind India's leading online shopping app
Bijoy Venugopal
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How Books and General Merchandise turned a new page for Flipkart

In 2007, India’s e-commerce startup story began with the rather dramatic sale of a book. Over the better part of a decade, Flipkart added a slew of shopping categories including mobiles and electronics, fashion, large home appliances, furniture, grocery, and more. Even as the Bengaluru-based startup captured the market in these categories, one business unit fell behind. Books, the mainstay of the online shopping platform in its early days, was elbowed aside by strategic priorities. In August 2017, the Books & General Merchandise business was reconstituted and tasked with winning back brands and customers that had drifted to the competition. In less than a year, the new unit effected a remarkable turnaround, not merely arresting losses but growing the market to claim a sizable share, while adding heft to sales figures during the Big Billion Days in October 2018. Read this awe-inspiring story of resurrection and growth, peppered with revealing insight from the team that achieved the impossible.
Vishnu Sreekumar
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Age is just a number, not an excuse: Milind Soman wants you to #ChooseYourAge

From playing Captain Vyom in the 1998 television series to the Florida Ultraman challenge in 2017, Milind Soman has been capturing the imagination of the country for over two decades. After shooting to fame as an actor-turned-model, Milind Soman has now made fitness the focus of his life, competing in high-endurance marathons across the world, and defying his age time and again. On August 17, 2018, the 53-year-old fitness icon offered Flipsters a drink from the fountain of youth.