FlipTales

Home FlipTales
Vishnu Nair
0

How Jeeves and F1 deliver on Flipkart’s ‘Customer First’ promise

For a long time, e-commerce was all about buying a product online. The relationship between e-tailer and customer would end with the delivery of the product. In 2014, Flipkart sought to change this with the acquisition of Jeeves, a seasoned player in the after-sales service and installation business. In 2017, Flipkart acquired F1 Info Solutions, one of India’s largest electronics service providers that specialized chiefly in repair and refurbishment of mobile phones. In the years since, this dynamic duo has expanded the definition of customer service and opened up a whole new market for Flipkart to tap through 2GUD.com, India’s first-ever independent platform for refurbished goods. Read about how Jeeves and F1 are redefining the reverse supply chain in India’s vibrant e-commerce landscape
Roshan Pai
0

Made For India – The story behind Flipkart’s top-rated Android app

What does it take to make a top-rated Android app? The Flipkart online shopping app, rated 4.5 on the Google Play Store, is one of a handful of apps tailored for the Indian Android user that has earned accolades from Google for exceptional performance on a number of criteria. It wasn't always a smooth ride, though. Flipkart's product development team had to surmount several challenges to build an app that delivered on multiple parameters. Hear the story straight from the Flipkart team behind India's leading online shopping app
Bijoy Venugopal
0

How Books and General Merchandise turned a new page for Flipkart

In 2007, India’s e-commerce startup story began with the rather dramatic sale of a book. Over the better part of a decade, Flipkart added a slew of shopping categories including mobiles and electronics, fashion, large home appliances, furniture, grocery, and more. Even as the Bengaluru-based startup captured the market in these categories, one business unit fell behind. Books, the mainstay of the online shopping platform in its early days, was elbowed aside by strategic priorities. In August 2017, the Books & General Merchandise business was reconstituted and tasked with winning back brands and customers that had drifted to the competition. In less than a year, the new unit effected a remarkable turnaround, not merely arresting losses but growing the market to claim a sizable share, while adding heft to sales figures during the Big Billion Days in October 2018. Read this awe-inspiring story of resurrection and growth, peppered with revealing insight from the team that achieved the impossible.
Vishnu Nair
0

Age is just a number, not an excuse: Milind Soman wants you to #ChooseYourAge

From playing Captain Vyom in the 1998 television series to the Florida Ultraman challenge in 2017, Milind Soman has been capturing the imagination of the country for over two decades. After shooting to fame as an actor-turned-model, Milind Soman has now made fitness the focus of his life, competing in high-endurance marathons across the world, and defying his age time and again. On August 17, 2018, the 53-year-old fitness icon offered Flipsters a drink from the fountain of youth.
Vishnu Nair
0

Privacy, data and universe-wide AI: Dr Soumen Chakrabarti on the state of internet

Dr Soumen Chakrabarti is one of India’s foremost AI researchers, working in the field of knowledge graphs and search. His work has also contributed greatly to development of the Open Web. Dr Chakrabarti addressed Flipkart engineers recently in a Blue Sky talk about his favorite area of research. We caught up with him to pick his brains about some of the most pressing issues surrounding the state of the information highway
Vishnu Nair
0

With The Big Band Theory, Flipsters find a work-life groove

Over the years, Flipkart has developed an open, clutter-free work culture that enables Flipsters to collaborate in unconventional ways. Free of hierarchy and red tape, it is an environment that enables employees to bring their whole selves to work, including, in this case, their considerable musical gifts. The launch of The Big Band Theory, Flipkart’s very own music club, marks a new chapter in the development of that culture.