Are Indians really buying furniture online? How do non-metros stack up against metros? Are smaller towns are in the race at all? Be surprised by the answers. Flipkart data on online and app-based furniture buying patterns in India show that small towns and non-metros are the most prolific buyers. Here are the insights:
The glass is half full!
Non-metros contribute close to 50% of the online furniture orders on Flipkart already.
Who tops the list?
Non-metro cities again. A few of the top cities on the list include Ahmedabad, Bhubaneshwar, Chandigarh, Aurangabad and Lucknow.
Small town smarts
Free delivery and installation are ample reasons behind the confidence shown by buyers in India’s hinterland. Smaller cities and towns like Salem, Vadodara, Nashik, Kanchipuram and Nagpur are catching up when it comes to buying furniture online.
Taste and quality are on everyone’s checklist. Just because they live in a small town doesn’t mean they can’t have access to fashionable and high quality décor! With Flipkart, buyers are becoming their own interior decorators!
Flipkart currently delivers to about 50 cities in India and is looking to expand further.
No matter where you are in India, your furniturewallah is just a click — sorry, a tap — away!