The Rapid team at Myntra, which oversees fashion brands like Moda Rapido and Here & Now, has more data scientists than it does designers. And machines tell them just what designs are sure to sell. With lines that are dropped at lightning speed and brands that scale just as fast, the numbers are proof that they are onto something. Here’s how a team, whose work lies at the intersection of data, tech and design, built a service that’s going global and revolutionizing the fashion industry.
Celebrated Gond and Bhil artists brought together by A Hundred Hands painted an 80-foot tribal art wall mural at Flipkart’s new corporate office, fusing tradition and modernity in a pictorial depiction of a vibrant Indian marketplace. The panoramic wall mural is a surefire conversation starter. And just as well, because marketplaces begin as conversations.
Camaraderie, equity and action — that’s what every day is about at Flipkart. And, on Women’s Day, we went all out to celebrate and look forward to work that has yet to be done.
At work, they’re busy innovating for a billion Indian online shoppers. At home? They wake up as early as 5.30 am so they don’t miss a second with their kids, they rush home on time to help with homework, and to feed, bathe and get their little ones ready for bed. To them, the most precious moments are the ones spent with their sons and daughters. Here’s what drives the #PenguinDads of Flipkart.
This Women’s Day, as we celebrate the innumerable contributions of women, we decided to ask an age-old question and flip it on its head: What do women want… in the workplace?
Fast-paced, impactful and literally the backbone — that's what Analytics is all about at Flipkart. And among the many Analysts here are women trailblazers steering the biggest business decisions taken by the company every single day. We asked them about the ground realities and what it takes for a woman to succeed in a profession that's defining the future. Here's what they said.
Just five years from inception, Flipkart fashion ventured into private labels that have, in a short time, gone on to become bestsellers on the platform. What makes these brands tick? An enviable stash of data that decodes just what today’s Indian shopper seeks and a capable in-house team at its stylish Bangalore headquarters that has one single goal — to marry this data with creative expertise.