Roshan Pai

As users lean towards video consumption on handheld devices, Over The Top (OTT) video platforms have steadily evolved to optimize their offerings. We explore the making of Zindagi inShort, a new anthology of short films on the Flipkart Video platform from ace producer Guneet Monga and seven upcoming directors

With a projected annual growth rate of 22%, video streaming is big business. Bringing Bollywood and back-to-school nostalgia together, Flipkart Video has captured the imagination of the nation with its new original show, Backbenchers. In this story, we explore what went into conceptualizing the hit series.

Every year during The Big Billion Days sale, scores of shoppers across India make the most of the festive season with great deals on everything they possibly want to shop for. In this story, we take a behind-the-scenes look at the sellers who work tirelessly to bring customers the ultimate shopping extravaganza. Read on to know their stories.

Flipkart's recent ad campaign has received much love from customers across the country. In this story, we give you a behind-the-scenes look at the making of this campaign, and how Flipkart's adorable "Kidults" captured the collective imagination of the nation with their take on the dynamic duo from the Munnabhai film franchise! Read on to know what it took for this campaign to come to life.

What does it take to be the fashion destination of choice in a country of 273 million online shoppers? Flipkart Fashion offers Indian customers a style statement to aspire to, without breaking the bank. Read on as we track Flipkart’s journey to becoming “India Ka Fashion Capital”

They’re driven. They’re enthusiastic. They love what they do. And customers love them. Meet the women Wishmasters at Flipkart’s Gurugram hub who are flying the flag of Flipkart’s endeavor to bring diversity and equal opportunity to the workforce.

What does it take to change a potentially bad shopping experience into a delightful one? Flipkart Customer Service executive Jagruthi Shetty believes empathy and compassion are key. It all began with an escalation email to Kalyan, and ended with another email to him, this time to commend Jagruthi’s dedication and her willingness to serve - read this story of empathy and gratitude!

Talks, networking, games and fun — there's no shortage of inspiration for the quintessential tech enthusiast at the annual slash n events. To pique your interest further, here’s a quick glance at what Flipkart’s flagship tech conference has to offer this year. Take a look.

slash n 2019 is just around the corner, and Flipkart’s best tech minds are getting ready for its next flagship tech conference. We take a look at some of the people behind some of the best talks at last year’s slash n, and the amazing work they brought to the fore.

Artificial Intelligence, Machine Learning, Data Science — these are just a few of the buzzwords that have dominated tech conversations in recent times. What happens when a company that generates data in excess of 15 terabytes every day shares its research and tools with the tech community? In 2013, Flipkart unveiled slash n, a flagship tech conference like no other. In the lead-up to the event in its fifth year in April, we look back at the highlights from slash n 2018