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Sophia Stephen
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With Flipkart Samarth, Punjab’s women artisans hope for a post-pandemic business revival

The world had shifted online, but these women artisans had not.’ When the pandemic led to a near-complete halt in sales and incomes of Punjab’s women artisans, the self-help groups they belonged to turned to e-commerce. With training, multiple benefits, and an introduction to the world of online business, the women are optimistic that their handmade and original designs will receive the recognition they deserve and lead to better lives and days ahead.
Team Flipkart Stories
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Flipkart x OPPO: How a strong partnership enabled the global brand to connect with a diverse Indian market

There’s little doubt about OPPO’s strategy and success in the Indian market, making it one of the most-loved brands in the country. Now, as smartphones become a necessity the world over amid the pandemic, the global smartphone maker's partnership with Flipkart is enabling it to reach deeper into the diverse Indian market. Damyant Singh Khanoria, Chief Marketing Officer for OPPO India, talks about the launch of OPPO Reno 6, the strengthening partnership with Flipkart, and its positive impact on both the brands and customers across the nation.
Team Flipkart Stories
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In Andhra Pradesh, handloom weavers preserve century-old traditions and thrive with Flipkart Samarth

For generations, communities in Andhra Pradesh have painstakingly kept alive the ancient Indian tradition of handloom weaving. An intricate process, these garments take days to produce. Additionally, the weavers face multiple challenges in selling their products and earning a sustainable living. In late 2020, APCO, the apex body for weaver societies, joined hands with Flipkart Samarth to bring the state’s handloom products into the e-commerce fold. Now, not only do the weavers have access to a pan-India customer base and better incomes, they’re also learning to incorporate market insights to design and create products that cater to this audience.
Team Flipkart Stories
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When a father pinned his hopes on e-commerce, Flipkart customer support executive Ayesha stepped up to deliver!

To ensure safety and keep his son’s spirits upbeat amid the COVID-19 lockdown, one father in Chennai pinned his hopes on Flipkart. He ordered a special birthday gift for his son, but when rising cases and an impending lockdown threatened to delay the order, he reached out for help. Working against the clock, Flipkart customer support executive Ayesha ensured that the delightful gift reached the family on time. Here’s the story.