Home 2019 April
Vishnu Nair
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Quality First: How Flipkart’s private labels bring trust and affordability to the Indian market

In 2016, Flipkart dared to dream by introducing private label products to its catalog. Today, Flipkart’s Private Label brands are capturing the imaginations of Indian customers with their combination of affordability, quality and India-centric product design, filling previously unaddressed gaps in the Indian market. Their groundbreaking work has not gone unrewarded, with private label brands performing very strongly in the festive season sales, particularly The Big Billion Days. Read the story of the team behind these remarkable achievements.
Team Flipkart Stories
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This World Book Day, pick up A Clear Blue Sky for a spark of hope

What better way to commemorate World Book Day, celebrated on April 23, than by picking up a book that’s a true reflection of the times we live in? A Clear Blue Sky is an anthology of poems and short stories by writers from India, Sri Lanka and Pakistan, whose poetry and prose hold up a mirror to the times. As it courses through subjects and emotions, it makes for a read that’s entertaining and stimulating in equal measure. With a foreword by Infosys co-founder N R Narayana Murthy, this Flipkart special edition is a must-have on your bookshelf. Read more about it here.