Home 2018 December
Bijoy Venugopal
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How Books and General Merchandise turned a new page for Flipkart

In 2007, India’s e-commerce startup story began with the rather dramatic sale of a book. Over the better part of a decade, Flipkart added a slew of shopping categories including mobiles and electronics, fashion, large home appliances, furniture, grocery, and more. Even as the Bengaluru-based startup captured the market in these categories, one business unit fell behind. Books, the mainstay of the online shopping platform in its early days, was elbowed aside by strategic priorities. In August 2017, the Books & General Merchandise business was reconstituted and tasked with winning back brands and customers that had drifted to the competition. In less than a year, the new unit effected a remarkable turnaround, not merely arresting losses but growing the market to claim a sizable share, while adding heft to sales figures during the Big Billion Days in October 2018. Read this awe-inspiring story of resurrection and growth, peppered with revealing insight from the team that achieved the impossible.
Jishnu Murali
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Simon Says, Let’s Talk Digital – Leveraging data to create value for customers

A world-renowned brand and marketing strategist, a widely published author, one of Asia’s Most Influential Digital Marketers, a music producer, a wannabe DJ (in his words), occasionally an organizer of tasting nights for the Singapore Whisky Society and the hugely popular #SataySocial street-food event. Can you believe that we’re talking about just one man? His name is Simon Kemp. And his most recent visit to India saw him convey his love for all things data, to India’s largest e-commerce platform, Flipkart.
Team Flipkart Stories
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Quality? Check! Flipkart’s 2GUD puts the trust back into refurbished shopping

If you prefer to upgrade your smartphone ever so often, change your laptop frequently, or simply can’t resist a good deal, 2GUD, Flipkart’s new e-commerce platform, is sure to be right up your alley. 2GUD’s refurbished goods are as good as new — after all, they’re thoroughly tested and come with their own warranty too. Intrigued? Take a look at why the 2GUD website is one worth bookmarking on your phone right now.
Roshan Pai
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Diversity in Security – Meet the women who keep Flipkart safe

Across India, most organizations are just starting to acknowledge the need for better workplace diversity. At Flipkart, the wheels of change have been turning for a while now and earnest attempts are underway to lead this change. And Flipkart Security is one such team where the transformation is starting to show — today, 33% of the team comprises women. Read on for a behind-the-scenes look at the women working around the clock to keep Flipkart safe.