Will modern e-commerce wipe out Mumbai’s Dabbawallas? Diving deep into the two-year-old partnership between Flipkart and this esteemed Mumbai institution, we pondered this question and unearthed a different story — one of challenge, triumph and deep customer-focused innovation
How would you define innovation? Is it a fresh idea that holds potential? Is it creating something that changes the world? Or is it something more, where the whole adds up to more than the sum of the parts? At Flipkart, the philosophy behind innovation has been to solve real problems and to make life easier for customers. This Flipkart innovation timeline takes you back to 2007 to evoke salient moments from Flipkart’s historic journey, moments that have changed the way India shops.