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The Big Billion Days deliveries – How Ekart wishmasters kept the promise

Madhu Karuthedath
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Minutes after India’s biggest sale kicked off on October 2, 2016, shoppers got the opportunity to access some of the biggest offers and deals they had seen this year. Wishlists were filled, orders placed, and the wait to fulfill those wishes got shorter as the seconds ticked away. Meanwhile, packages were already pouring into Flipkart’s warehouses and hubs across the country, and the Wishmasters (the moniker for Ekart delivery personnel) were all set for their Big Billion Days deliveries. Here’s a report from the ground.