In the unique Sanskrit-speaking villages of Mattur and Hosahalli on the banks of river Tunga in Karnataka, Vedic chants resonate from the tile-roofed homes and schools. But it's the new languages of technology and e-commerce that bridge the past with the future, and weaves these sleepy towns into the expanding map of Digital India
Will modern e-commerce wipe out Mumbai’s Dabbawallas? Diving deep into the two-year-old partnership between Flipkart and this esteemed Mumbai institution, we pondered this question and unearthed a different story — one of challenge, triumph and deep customer-focused innovation
For some customers in Bengaluru who shopped on Flipkart in 2016, opening the door to receive their deliveries became an experience to remember. In an innovative move that brought gender equality, women’s empowerment and equal opportunity to the doorstep, these customers discovered that their orders were delivered by a woman Wishmaster (delivery executive). A confident woman dressed in a t-shirt and trousers handed over their wishes, with a smile and a sparkle in her eye. This is the story of Flipkart’s Project EVA, an innovation that aims to empower women in the supply chain industry by proving that no workplace and no job description is an all-male bastion.
How would you define innovation? Is it a fresh idea that holds potential? Is it creating something that changes the world? Or is it something more, where the whole adds up to more than the sum of the parts? At Flipkart, the philosophy behind innovation has been to solve real problems and to make life easier for customers. This Flipkart innovation timeline takes you back to 2007 to evoke salient moments from Flipkart’s historic journey, moments that have changed the way India shops.
In 2010, an inexperienced B-school graduate built the foundation of Flipkart’s game-changing outbound logistics organization. Vinoth Poovalingam, who took eKart from the drawing board to reality, reflects on the excitement of his roller-coaster ride as a Flipster
In March, many Flipkart customers got colorful Holi cards from Ekart. Behind each of these cards is an artist with special needs, and a story. We bring you these photographs and soundbites from Samarthanam Trust for the Disabled in Bengaluru.
The unsettling murder of a field executive is today paving the way for innovations that are reinforcing the safety of Ekart Wishmasters in the line of duty. The Ekart field executive's app is now equipped with a red SOS button named Nanjunda, in memory of Wishmaster Nanjunda Swamy