Home Safe Shopping What is Flipkart Assured? Here’s everything you need to know
What is Flipkart Assured? Here’s everything you need to know

What is Flipkart Assured? Here’s everything you need to know

Flipkart Assured sets the quality and speed benchmark for online shopping. Flipkart unveils an inclusive customer-focused program that benefits everyone who shops on Flipkart. Flipkart Assured enables customers to enjoy a higher standard of shopping and faster, hassle-free shipping. Read this FAQ to learn more

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Flipkart Assured, a new quality and speed badge applied to select products in key categories, is the new benchmark in online shopping. All customers on Flipkart, India’s largest e-commerce marketplace, will be upgraded to a higher standard of quality and speed assurance. Flipkart Assured, India’s first ‘Quality and Speed Assurance’ program, guarantees that high quality products are delivered to customers in the fastest time possible. Customers across India can now avail of free delivery within 2-4 days on Flipkart Assured products above Rs 500.

Customers shopping on the Flipkart desktop site, mobile app and mobile site will see the ‘Flipkart Assured’ badge while browsing highly sought-after products across popular categories including Fashion, Mobile, Home and Appliances. Customers are guaranteed high quality and faster delivery on all products bearing the badge. The selection of products will be augmented over time as more and more products, along with a larger number of sellers, satisfy the rigorous evaluation criteria required to earn the badge.

Look for the Flipkart Assured badge

Flipkart Assured (FA) is more than a badge or a sticker. A unique quality assurance from Flipkart, it is strengthened by a comprehensive suite of well-honed capabilities across the business value chain. Deep technology expertise and supply chain efficiency power the Flipkart Assured badging process. Flipkart’s team of data scientists has developed a unique algorithm that computes an array of data inputs including but not limited to customer returns, ratings, seller cancellations and other performance-related factors integral to a great customer experience. The algorithm badges a product as ‘Flipkart Assured’ based purely on performance.

And the best part? Flipkart Assured is not an exclusive service but an inclusive one, which means that anyone and everyone who shops on Flipkart can avail of the Flipkart Assured guarantee. No subscriptions, no exclusive club memberships. 

Quality? Check. Fast service? Check. Those last-minute birthday or anniversary gifts? Guaranteed!


FAQ – Everything you need to know about Flipkart Assured

Flipkart Assured FAQ - Everything you need to know

What is Flipkart Assured?

Flipkart Assured is an inclusive customer-centric guarantee from Flipkart focused on two deliverables: quality and speed. Flipkart Assured products are verified, packed with care, and dispatched safely. Customers shopping on the Flipkart platform will now be able to clearly identify eligible products by a ‘Flipkart Assured’ badge. 

How will Flipkart Assured benefit customers?

Customers shopping on the Flipkart platform will see products identified by a ‘Flipkart Assured’ badge. This badge identifies high quality products that have passed six rigorous quality checks. They are packed to specifications, and dispatched safely for speedy delivery. These products are from our best sellers. Flipkart Assured products of a value greater than ₹500 will be shipped absolutely free of charge.

Are all products eligible for a Flipkart Assured badge?

A Flipkart Assured badge is not an entitlement or a privilege. Neither is it available to select customers or select sellers. The Flipkart Assured badge is accorded by an algorithm, developed by Flipkart data scientists, which computes key product and seller metrics along with stringent quality parameters. Only select products from Flipkart’s most trusted and reliable sellers qualify for a badge. A product is eligible to earn the Flipkart Assured badge only if it passes extensive checks on seller and product quality as well as availability of faster shipping. 

Should customers pay a fee to avail of Flipkart Assured?

Not at all. Flipkart Assured is an inclusive and buyer-friendly program that does not discriminate among customers. This is not an exclusive club or a subscription plan. Customers can avail of these advantages without having to register for any subscription plans.

How does a product earn the Flipkart Assured badge?

In order to earn a Flipkart Assured badge, a product undergoes stringent tests for critical quality parameters. Following are some of the parameters: 

  • 6 quality checks

Flipkart Assured products undergo six quality checks at every stage from storage to packaging. These quality checks ensure that all customers, irrespective of where they are shopping from, are served only the highest quality of products with the most reliable delivery. 

  • Transit-safe packaging

With Flipkart Assured, products are packed in accordance with Flipkart’s stringent packaging guidelines, using the most suitable materials to endure the hardest transit. When you receive your order, it will be as pristine as it was when it left the warehouse.

  • Stringent seller guidelines

Flipkart Assured requires sellers to adhere to exacting quality standards at all levels of the process. 

  • Fast and free shipping*

Lakhs of products will be shipped within 2-4 days. *Orders of value greater than ₹500 are shipped to you absolutely free of charge.

Why is Flipkart Assured good for India?

Flipkart, being a home-grown pioneer of e-commerce in India, has a deep understanding of the Indian customer’s needs. This understanding is founded on nearly a decade of research and first-mover experience. It lies at the core of Flipkart’s path-breaking business decisions, which have transformed e-commerce and had a positive impact on the lives of millions of Indians.

Remember when Flipkart introduced Cash on Delivery as a payment method? It encouraged millions of Indians across India to place their trust in e-commerce. If imitation is the sincerest form of flattery, it showed. This game-changing step was quickly adopted by other e-commerce players in the market.

More recently, in order to make quality products more affordable to Indians and enable them to fulfill their wishes without having to wait, Flipkart introduced No Cost EMI, a revolutionary payment model that has seen overwhelming adoption. In months to come, Flipkart will roll out more customer-friendly measures aimed at making e-commerce transactions secure, affordable and convenient.

Customers will be able to filter Flipkart Assured products while shopping on Flipkart. This selection will increase with time as more and more products earn the badge as they pass the required quality and delivery assurances.

Flipkart Assured will transform the way India shops by fulfilling the wishes of online shoppers with a degree of quality assurance like never before, honoring our commitment to making high quality products available and affordable to customers in India. Customers shopping on the Flipkart desktop site, mobile site and mobile app will have access to product selections of the highest quality and within 2-4 days of delivery time.

Learn more about the benefits of Flipkart Assured and start shopping on the FA Store

Enjoy shopping on Flipkart