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Flipkart News Update | April 7, 2016

Flipkart
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The news this week: Guess who's selling nearly half of all the smartphones sold online in the country? Flipkart acquires Bangalore-based mobile payments startup, PhonePe. Flipkart Cooling Days launched. And more...

Chetan Bhagat ends LI5E… yes, it’s an April Fool prank!

Flipkart
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Famed author Chetan Bhagat recently launched the first product from his new entrepreneurial venture—the LI5E EQ smartband, exclusively on Flipkart. In less than 24 hours after the announcement, LI5E is no more. Why? Because it’s April Fool’s Day! Here’s how the prank unfolded. But the #CBFLipLi5E contest was real. And here are the winners!